Cookie Notice
Effective date: May 26, 2026
This notice describes the cookies and similar technologies (pixels, beacons, local storage) that we use on inheritedhomesfl.com. It is part of, and should be read together with, our Privacy Policy.
What cookies are
A cookie is a small text file placed on your device by a website. Some are essential to make the site work (for example, keeping you logged in or remembering your checkout session). Others are used for analytics or advertising.
Cookies we use
Strictly necessary
| Provider | Purpose | Typical lifespan |
|---|---|---|
| Stripe | Checkout session, fraud screening | Session to 30 days |
| Netlify | Hosting, load balancing | Session |
| Inherited Homes FL (first-party) | A/B variant assignment, consent state, basic UI preferences | 30 to 365 days |
Analytics
| Provider | Purpose | Typical lifespan |
|---|---|---|
| Google Analytics 4 | Aggregate site usage, traffic source, conversion events | Up to 14 months |
| PostHog | Product analytics, funnel analysis, feature flags | Up to 12 months |
| ELU | Friction analysis derived from sampled session replays | Up to 12 months |
| Microsoft Clarity | Sampled session recordings and heatmaps for UX research | Up to 12 months |
Advertising
| Provider | Purpose | Typical lifespan |
|---|---|---|
| Meta (Facebook and Instagram) | Conversion tracking via Meta Pixel and Meta Conversions API, retargeting, lookalike-audience seeding | Up to 180 days |
| Google Ads | Conversion tracking and retargeting (when active) | Up to 540 days |
How to manage cookies
- Browser controls. Every modern browser lets you block or delete cookies. Search "manage cookies" in your browser's help menu.
- Ad blockers and privacy extensions. Most ad blockers (uBlock Origin, Privacy Badger, Brave Shields, etc.) block analytics and advertising cookies by default.
- Opt-out of cross-site advertising. Visit YourAdChoices (Digital Advertising Alliance) or NetworkAdvertising.org.
- Google Analytics opt-out. Install the Google Analytics Opt-out Browser Add-on.
- Do Not Track. We do not currently respond to Do Not Track signals because there is no industry standard. We do honor verified privacy rights requests under our Privacy Policy.
Server-side tracking
Even when you block cookies, we may continue to send conversion events from our server to advertising platforms (currently Meta Conversions API). These events use hashed identifiers (for example, your email address run through SHA-256) so the receiving platform can match the event to an account. You can opt out of conversion sharing by emailing support@inheritedhomesfl.com with "Opt out of conversion sharing" in the subject line.
Changes to this notice
We may update this Cookie Notice from time to time as our analytics and advertising stack changes. We will update the effective date at the top.
Contact
Questions about cookies or analytics: support@inheritedhomesfl.com.